About Anthropic
- Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About Anthropic
- Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the role
- Anthropic is seeking a strategic Segment Marketing Lead to support the startup marketing strategy at Anthropic, partnering directly with leading VCs (Y Combinator, Lightspeed Ventures, Accel) to help AI-native startups and developers build with Claude. This is a 0-to-1 opportunity—you'll be our first dedicated startup segment marketer, building the strategy and program infrastructure from the ground up. You'll define how Anthropic engages with the fastest-growing segment in technology and become our face to the VC ecosystem, directly influencing how thousands of developers and founders approach AI development.
Responsibilities
- Enable strategic VC partnerships that drive portfolio engagement—design and launch co-marketing programs with tier-1 VCs (YC, Lightspeed, Bessemer, and more)
- Stand up scaled ABM programs for high-value startup accounts—build tiered programs balancing personalization with scale, own full lifecycle from selection through conversion
- Create developer and founder engagement strategies that resonate with technical audiences—build content, community, and campaigns that earn respect (technical documentation, developer events, founder-to-founder programs, authentic community engagement)
- Design and execute targeted events and programs for VC portfolios - help create Demo Days, office hours, workshops, and facilitate founder dinners that provide genuine value
- Extend and adapt foundational product marketing messages into fully-developed, startup-specific campaign materials—including creating slides, email copy, technical content, and sales enablement materials with minimal guidance
- Define success metrics and drive continuous optimization—establish KPIs, build dashboards, conduct A/B testing, own pipeline contribution and conversion rates
- Partner closely with Venture Partnerships, Sales, Solutions, Product and manage both Field Marketing and Growth Marketing to drive integrated strategies
- Align with startup sales teams on account prioritization, goals, and engagement strategies
Key objectives
- Build tight alignment with VC ecosystem and startup sales teams
- Scale pipeline generation within AI-native startup segment
- Establish Anthropic as the AI partner of choice for high-growth startups
- Drive developer and founder adoption through authentic technical engagement
You may be a good fit if you
- Have 7+ years in B2B marketing roles focused on startups, developers, or technical founders (product marketing, developer relations, growth marketing, or segment marketing)
- Have built relationships with VCs, worked at a VC firm, or successfully partnered with accelerators/VCs to drive portfolio engagement
- Can speak credibly about technical products to technical audiences—understand AI concepts, developer workflows, and technical use cases well enough to review content and guide messaging
- Excel at 0-to-1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data
- Are data-driven with strong analytical skills—experienced with Salesforce, marketing analytics, A/B testing, and measuring program ROI
- Possess exceptional communication skills and can create compelling content—outstanding writer who crafts narratives for founders, developers, and VCs
- Have strong stakeholder management skills and work seamlessly across sales, product, and marketing teams
- Thrive in fast-paced environments with bias to action and comfort with ambiguity
Ideal candidates may also have
- Direct experience working for or with venture capital firms like Y Combinator, Lightspeed Ventures, Accel, a16z, Sequoia Capital
- Developer advocate or developer relations background with active presence in technical communities (GitHub, Stack Overflow, X, technical forums)
- Technical background (former developer role, or equivalent hands-on experience with code and AI)
Deadline to apply: None. Applications will be reviewed on a rolling basis until December 19th, then will continue review after January 5th.
- The annual compensation range for this role is listed below.
- For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
How we're different
- We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
- The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
