Your Impact
- Industrial ABM Strategy: Develop and execute Account-Based Marketing strategies specifically designed to penetrate complex buying committees in the Energy, Chemical, and Mining sectors
- Pipeline Orchestration: Connect trade shows, webinars, and partner events into a cohesive journey that moves conservative industrial buyers from awareness to purchase
- Customer-Centric Messaging: Utilize your understanding of the inspection industry to tailor campaigns that speak directly to the pain points of Maintenance Managers and Operations Directors
- Lifecycle Nurture: Build multi-touch nurture programs that sustain engagement across long, complex sales cycles typical of the heavy industry sector
- Ecosystem Expansion: Leverage partners and industry associations to expand our reach within the inspection community
- Data-Driven Optimization: Define KPIs and build full-funnel dashboards to measure the effectiveness of campaigns in the context of industrial buying signals
- Martech Ownership: Manage and optimize the stack (HubSpot, Intent Data) to capture signals from industrial accounts and automate outbound efforts
Experience needed
- 5+ years of B2B marketing experience, with a strong preference for backgrounds in Industrial Inspection, Oil & Gas, Chemicals, or Industrial Automation
- Proven track record of marketing technical hardware or software solutions to heavy industry sectors (Energy, Utilities, Mining)
- Deep understanding of the "Asset Owner" persona and how to navigate the decision-making hierarchy in large industrial organizations
- Strong expertise in ABM/ABX, specifically in building account lists and running plays for high-value enterprise accounts
- Experience managing meaningful presence at industrial trade shows and converting booth traffic into qualified opportunities
- Proficiency in HubSpot and modern marketing tools, with the ability to build attribution models for long sales cycles
- Ability to operate as a strategic "team of one" initially, executing hands-on while planning for future team scaling
- Excellent proficiency in English, capable of writing compelling copy that builds credibility with technical industrial audiences
- Legal right to live and work in Spain (ideally residing in Barcelona or willing to relocate)
Bonus Points
- Direct experience working for a company in the NDT (Non-Destructive Testing) or Industrial Inspection software space
- Familiarity with the specific pain points of Turnarounds, Shutdowns, and Predictive Maintenance
- Experience marketing disruptive technology to "Old Economy" industries
