The Opportunity
- Paid Media & Campaign Management
- Own the day-to-day management and performance of all paid media channels, including Meta, Google & SEM, TikTok, and Affiliate programs.
- Plan, coordinate, and execute paid media campaigns end-to-end, including creative asset briefing, content calendar management, and delivery to agencies.
- Develop A/B testing strategies across campaigns and channels, interpreting results to optimize performance.
- Monitor and manage campaign budgets, including multi-million dollar annual spend, ensuring spend efficiency and ROI.
- Stay ahead of trends, platform updates, and compliance requirements to maintain cutting-edge campaign performance.
- Strategy & Optimization
- Contribute to the overall digital marketing strategy, supporting full-funnel planning and execution.
- Track and report on key KPIs including ROAS, CAC, MER, new customer acquisition, and site traffic.
- Analyze channel performance and provide actionable insights to improve targeting, creative, and spend efficiency.
- Identify opportunities for new channels or paid media innovations to drive growth.
- Agency & Vendor Management
- Manage relationships with external agencies and vendors to ensure high-quality execution, timely delivery, and alignment with strategic goals.
- Oversee agency performance and provide clear guidance, feedback, and optimization recommendations.
- Implement scalable workflows, RACIs, and quality standards across teams and partners.
- Cross-Functional Collaboration
- Partner closely with Brand, Creative, eCommerce, Customer Care, and Product teams to align campaigns with brand messaging, site promotions, and product launches.
- Ensure paid media strategy integrates seamlessly with owned and earned channels.
- Support collaboration with Finance to monitor budgets and reconcile performance.
- Analytics & Reporting
- Maintain digital analytics platforms (e.g., GA4) to monitor user behavior, campaign performance, and ROI.
- Deliver weekly and monthly performance reports and insights for internal stakeholders.
- Support budget building and forecasting for paid media channels.
- Translate data into actionable strategies to continuously optimize campaigns and budgets.
- This position is a new addition to the organization.
What You Bring to the Table
- 4+ years of hands-on experience managing paid media channels for DTC brands.
- Deep experience with Meta, Google Ads, and TikTok campaigns.
- Experience managing agencies and/or vendor partners.
- Managed annual paid media budgets of $5M+.Strong experience planning, briefing, and managing creative content for paid campaigns.
- Skilled in campaign reporting, performance analysis, and data-driven decision-making.
- Experience optimizing customer acquisition, CAC, and ROAS.
- Shopify or eCommerce platform experience.
- Experience with additional channels (YouTube, Pinterest, Reddit, CTV, influencer, podcast, DOOH).Experience working in high-growth, entrepreneurial environments.
- Knowledge of attribution modeling, marketing tech stack, and emerging digital marketing trends.
- Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!
The Interview Process
- Phone screen with Caitlin, Talent Advisor from Bloom
- Virtual interview with Missy (VP, eCommerce & Digital Marketing)
- Final in-person or virtual interview with Alexa (Founder & CEO)/Jona (COO)
- Reference checks
- Offer
Location & Working Hours
- This is a hybrid role based in Vancouver, Canada, and will require travel to our office.
- At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area.
Total Rewards
- Annual salary ranges from $90,000 - $110,000 CAD
- 15 days of vacation
- Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
- A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
- Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share
