Responsibilities
- Content Strategy: Collaborate with the Marketing team to develop a content marketing strategy that delivers consistent, high-quality content across channels.
- Content Lifecycle Management: Perform content lifecycle strategy and evolution, including content planning, authoring, editing, testing, and improvement, persona to content mapping.
- Messaging Development: Create rich content to drive audience engagement growth and shape value propositions, messaging, and storylines through blog content, general copy and bylines, as well as security newsletters and media alerts.
- SEO & SEM Content Support: Support SEO and SEM strategies from a content perspective by planning and optimizing content around core target keywords to enhance brand visibility.
- Research: Stay up-to-date with the latest developments in the Web3 space, social media trends, platform updates, and industry best practices to ensure social strategies remain current and impactful.
Requirements
- 4+ years of experience in media-facing content writing, brand story telling and creation, or technical writing, in crypto/blockchain is strongly preferred.
- Bachelor’s degree or equivalent experience
- Sound knowledge of web3, blockchain technology, gaming, cryptocurrency, DeFi, NFTs, culture, etc. is required.
- Proven ability to excel in high-stress and fast-paced environments
- Excellent organization and time management skills
- Demonstrates great attention to detail and flexibility in urgent requests
- Exceptional editorial, communication, and project management skills
- A collaborative spirit that thrives in a fast-paced, high-growth environment
- Strong analytical abilities and a keen eye for detail
- A self-motivated drive to continuously improve and innovate
