Customer Marketing Manager

San Francisco, CA, OR Anywhere in the Continental U.S.Full-TimeManagerCustomer Acquisition

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Clever is on a mission to connect every student, worldwide, to a world of learning. With our identity platform for education, we serve 77% of U.S. schools and over 1 million K12 students internationally. As a trusted partner for schools and educators, we provide secure, seamless access to digital learning tools that empower students everywhere. Clever, a Kahoot! Company, is headquartered in San Francisco, CA, but our impact extends far beyond. Learn more about us at www.clever.com.

As the Customer Marketing Manager, you will bridge the gap between customer success and growth. You'll partner across marketing teams and cross-functionally with Customer Success and Sales to champion the voice of our customers.

Bridge the gap between customer experience and business growth by transforming "customer love" into measurable advocacy and referral loops.
Standardize how Clever captures and shares success stories from small, mid-size and Enterprise customers.

Collaborate with marketers in Product Marketing, Brand and Communications, and Growth teams to align on messaging, strategic needs, and execution.
Partner cross-functionally with Customer Success leadership and Customer Success Managers (CSMs) to identify and recruit customer advocates.
Work with Sales Enablement to ensure that relevant case studies, reviews, and referrals are matched to the right customer conversations and sales meetings.

Customer content output: Significant increase in the library of high-impact assets, such as case studies, videos, and testimonials.
Business impact: Measurable influence on sales velocity and renewal rates through the use of advocacy content.
Engagement: Improved account activation and engagement metrics across our developer and school ecosystems.

Build the customer advocacy engine: Design and launch a scalable system to identify, track, and reward customer advocates and champions.
Strategic co-marketing: fuel ecosystem growth by designing and developing impactful programs for strategic app partners
Customer voice library: Establish a cross-functional workflow to ensure customer feedback and stories are integrated into Clever’s marketing and sales strategy and aligned with our brand narrative.

Years of experience: 4-6+ years of experience in a customer marketing role, preferably in a B2B SaaS or marketplace business targeting a developer audience.
Builder mindset: You’ve demonstrated success building customer marketing programs from the ground up. You establish scalable systems to turn winning customer experiences into referrals, case studies, and advocacy.
Content marketing proficiency: You're a full-stack content marketer — you're comfortable stepping into any point in the process from content strategy to production and distribution.
Customer experience obsessed: Empathy for customer needs is central to your marketing philosophy; you’re a fierce user advocate and have strong opinions on customer-led growth.
Excellent communicator: You’re comfortable writing effective copy for driving action and customer storytelling.
Collaborative cross-functional marketer: You have experience setting goals on large, complex projects and coordinating across diverse teams.
Technical toolkit: Familiarity with marketing automation, customer engagement, and CRM platforms.
Affinity for the mission: Past experience in education or edtech, with a strong interest in secure digital learning.
Natural data-storyteller: You possess exceptional analytical and data visualization skills
Gen-AI forward: Experience developing agentic workflows for campaign automation or personalization.

Clever believes classrooms and our company should be diverse and inclusive. We celebrate actions that build diverse teams, include every voice, and create safe spaces for everyone to bring their authentic selves to work.