The Site Experience & Content Manager is a strategic owner within the Digital Experience team, responsible for shaping and optimizing the discover phase of the customer journey to drive engagement, conversion, and long-term brand impact. This role blends brand storytelling, data-driven decision-making, and strong technical fluency to deliver high-performing, on-brand site experiences across all devices.
- Partnering closely with senior leaders across E-Commerce, Marketing, Creative, Product, and Engineering, this individual owns the site content strategy, planning, and execution of key site experiences—setting priorities, leading experimentation, and influencing cross-functional teams to deliver meaningful business outcomes. The ideal candidate brings a test-and-learn mindset, continuously identifying opportunities to streamline the user experience, increase key KPIs (CTR, CVR, bounce rate, etc.), and deliver a seamless, on-brand shopping experience across all devices. This role requires comfort operating in a fast-paced environment and acting as a bridge between business, creative, and technical teams.
Your day-to-day
- Own the strategy, performance, and evolution of the discover phase of the customer journey, driving measurable improvements across engagement, conversion, and product discovery
- Define and execute high-impact site experience strategies across Homepages, Collection Pages, and Landing Pages, aligned to product priorities, seasonal campaigns, and the broader marketing calendar
- Lead experimentation and optimization efforts, applying insights from performance data, customer behavior, and qualitative learnings to continuously improve the site experience
- Lead end-to-end content strategy and storytelling across seasonal and evergreen experiences, setting the strategic framework for how brand and product narratives come to life on site
- Translate business and marketing strategies into clear, actionable briefs for Creative, Marketing, and Technology partners, ensuring alignment to commercial goals and timelines
- Own content production and execution using Builder.io or a similar visual CMS, ensuring scalable, flexible, and high-quality site experiences
- Maintain operational oversight of planning tools, trackers, and workflows to support complex, cross-functional go-to-market timelines
- Partner closely with Product Managers and Engineering to troubleshoot site issues, investigate bugs, identify root causes, and evaluate solution paths in a fast-paced environment
- Act as a technical thought partner for site experience initiatives, contributing to solution design, identifying tradeoffs, and helping teams move efficiently from problem to implementation
- Execute and QA site updates within Shopify, maintaining familiarity with platform capabilities, limitations, and best practices
- Leverage working knowledge of HTML and CSS to support troubleshooting, QA, and collaboration with Engineering, enabling faster iteration and higher-quality execution
- Monitor and analyze site performance and key e-commerce KPIs across discovery touchpoints, segments, and devices
- Deliver clear, actionable insights and reporting to inform in-season storytelling pivots, optimization opportunities, and leadership decision-making
We'd love to hear from you if you have
- 5–7+ years of experience in eCommerce, digital experience, site merchandising, digital marketing, or product-adjacent roles within a consumer brand or DTC environment
- Proven experience owning complex site experiences or discovery journeys end-to-end
- Strong technical fluency and experience partnering with Product Managers and Engineers to troubleshoot issues, identify root causes, and drive solutions
- Hands-on experience producing and managing content using Builder.io or a similar visual CMS
- Familiarity working within Shopify, including site updates, content deployment, and QA workflows
- Working knowledge of HTML and CSS
- Demonstrated ability to use data, experimentation, and customer insights to drive measurable business impact
- Strong prioritization and strategic judgment, with comfort operating in ambiguity and fast-moving environments
- Ability to lead by influence, build trust quickly, and create impact through cross-functional partnership and ownership
California Residents: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $85,000 - $105,000. This range is based on the Los Angeles geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.
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