What You'll Do
- Support team goals by driving progress on defined objectives and delivering measurable key results.
- Support the implementation of the digital marketing strategy to drive top-of-funnel activities that support goals for ministries, including the Craig Groeschel Leadership Podcast, Life.Church Worship, and Switch Music.
- Steward the marketing resources for assigned ministries and campaigns through budget recommendations, execution, and in platform optimizations.
- Drive traffic through various channels such as Google’s universal ad campaigns, social media platforms, and third-party ad networks.
- Focus on organic marketing strategies to meet top-of-funnel objectives, including generative engine optimization(GEO) and search engine optimization (SEO) tuning across key web properties.
- Evaluate performance trends and act proactively to optimize campaigns by adjusting approved campaign budget allocation based on real-time learning and analysis of performance, trends, and insights.
- Align efforts under approved key performance indicators and ensure accurate tracking is in place to report on campaign performance including budget pacing and tracking.
- Regularly evaluate platforms and ad networks to assess performance, cost efficiency, and alignment with campaign goals.
- Stay current with emerging digital marketing opportunities and constantly evaluate how the Church can leverage technology and platforms to advance how we reach people for Christ.
- Partner closely with the Marketing Manager to ensure all required campaign assets are available, aligned, and delivered on time.
- Partner with local teams to understand community-specific goals and share vision that informs relevant and effective content creation.
- Supporting team through the quality assurance process to drive team excellence and effective collaboration.
- Coordinate marketing projects and timelines to ensure initiatives remain organized, aligned, and on track.
- Provide clear and accurate specifications for creative asset requests, including sizing, messaging, and visual direction.
- Monitor and maintain awareness of reviews across platforms such as Google and Yelp to support brand health and responsiveness.
- Use provided templates and tools to create campaign content and design materials.
Skills Needed to Succeed
- Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships.
- Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
- Strong attention to detail.
- Ability to self-motivate, make independent decisions, and problem solve.
- Ability to navigate differing opinions while maintaining composure.
- High School Diploma or GED.
- Bachelor's degree in marketing, advertising, communications, or a related field.
- 1-2 years of related work experience preferred.
