What You'll Do
- Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices
- Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity
- Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams
- Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth
- Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends
- Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions
- Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business
Requirements
- 3+ years of Marketing Operations experience in a B2B SaaS or high-tech environment, with HubSpot as the primary marketing automation platform
- Strong proficiency in HubSpot, including workflow management, integrations, imports/exports, and data governance
- Demonstrated ability to analyze, cleanse, and maintain contact and account-level data, ensuring accuracy, completeness, and consistency across marketing systems
- Hands-on experience designing and optimizing lead scoring, lifecycle stages, and routing workflows to support effective alignment between Marketing and Sales
- Proven experience building and executing email and nurture campaigns, creating segmented lists and audiences, and leveraging HubSpot reporting and dashboards to deliver actionable insights
- Analytical mindset with the ability to report on campaign and funnel performance, identify trends, and recommend optimizations to improve conversion, influence, and marketing efficiency
Nice to Have
- Experience supporting ABM programs (e.g., account segmentation, list building, reporting, or platforms like N.Rich, Demandbase, or 6sense)
- Experience working closely with Sales Ops or RevOps teams to improve lead handoff, pipeline visibility, and reporting alignment
- Curious, improvement-oriented mindset with an interest in automation, AI, and operational efficiency in marketing
- Experience documenting processes, building playbooks, or training teammates on Marketing Operations best practices
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $125,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
