Product Marketing - Manager / Senior Manager - MedTech CRM
Georgia - AtlantaFull-TimeManagerCustomer Acquisition
What You'll Do
- Develop annual marketing plan in collaboration with field marketing
- Create go-to-market programs for new offerings, market segments, and geographies
- Lead product marketing initiatives working with the core strategy and product teams
- Develop integrated solutions stories to show value to target prospects
- Create and maintain sales enablement materials, working with strategy and product management, including presentations, videos, battle cards, and playbooks
- Contribute to key customer events and industry conferences by supporting content needs
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
- Build product awareness through PR, article placements, and sales enablement materials
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the market
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
Requirements
- 3+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
- Strong project management skills with exceptional attention to detail
- Proven ability to build relationships with other teams and across all levels
- Exceptional written and oral communication skills
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Bachelor's degree or equivalent work experience
Nice to Have
- Proven success bringing innovative B2B offerings to market
Perks & Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
Compensation
- Base pay: $75,000 - $150,000
- The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
