What You'll Do
- Lead the Launch: Own the end-to-end marketing strategy for QualityOne in Japan, acting as the primary marketing stakeholder for the local team
- Plan & Execute: Develop and implement localised demand gen programs, including digital campaigns, webinars, field events, and industry tradeshows
- Build the Foundation: Establish a robust database of prospects within the Japanese Consumer Goods and F&B market through associations and targeted outreach
- Localise Strategy: Adapt global and Asia QualityOne messaging to resonate with the specific cultural and business nuances of the Japanese market
- Drive Partnerships: Identify and manage relationships with key industry associations and third-party vendors
- Cross-functional Collaboration: Work closely with sales leader to ensure marketing activities are driving pipeline and supporting revenue goals
- Measurement: Manage the Japan marketing budget and use HubSpot to track, measure, and report on campaign performance
Requirements
- 8+ years of experience in demand generation/field marketing in a Enterprise Software or Saas company
- Experience marketing in Japan
- Experience breaking into new markets with a strong competitive landscape
- Integrated marketing program planning, execution, and reporting experience
- Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing, and across multiple geographies
- Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
- Experience in managing quarterly and annual program budgets
- Experience in vendor management and negotiating
- Hands-on experience with sales and marketing automation systems
- Strong project management skills; excellent attention to detail
- Excellent oral and written communication skills
- Proven ability to excel in a dynamic, fast-paced environment is extremely important
- Strong hands on team player with a positive attitude
- Excellent written and verbal English communication skills with the ability to accurately translate and adapt complex English assets to Japanese
- Bachelor’s degree
Nice to Have
- Experience working with the Consumer Goods, Chemical and F&B Industry
- Knowledge of Quality Management Systems (QMS)
- Hubspot experience preferred
