About You and The Role
- The Marketing organization is seeking a customer-centric, results-driven marketer to drive our customer lifecycle strategy. The ideal candidate will have a proven track record in designing and executing high-impact, data-driven programs that improve activation rates, deepen product adoption, increase revenue, and strengthen customer retention. This role requires a strong blend of analytical, strategic, and creative skills. We need a self-starter who excels in stakeholder management, partners effectively with creative teams, and thrives in a fast-paced environment.
What You'll Do
- Own the end-to-end creation of highly targeted and personalized campaigns across email, push notification, and SMS in our customer engagement platform, Braze.
- Develop a strategy to increase increase LTV, reduce churn and improve retention.
- Analyze and optimize engagement campaigns with a focus on how messaging influences customer behaviors, including order frequency, product browsing, feature adoption, and habit formation.
- Build and manage an evergreen engagement calendar, proactively surfacing key seasonal, cultural, and content moments to deepen emotional connection and excitement around Zipline’s offerings.
- Own and evolve the user onboarding experience, partnering with Eng, Customer Success, and Creative to drive early activation and set the foundation for long-term engagement.
- Develop automated workflows including nurture sequences, follow-ups, event triggers, re-engagement campaigns, and retention workflows.
- Regularly conduct A/B tests on subject lines, content, segmentation, send times, and messaging to improve campaign performance and customer engagement.
What You'll Bring
- Deep expertise of the different stages of lifecycle marketing and journey mapping.
- Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps.
- Experience building up lifecycle marketing channels (email, push, SMS) from scratch, balancing effort vs reward to prioritize more impactful returns.
- Comfortable building campaigns and user journeys in Braze.
- Strong interpersonal skills and communication capabilities with the ability to work across both technical and creative teams.
- High level of ownership, accountability & ability to manage multiple stakeholders across different projects.
- Self-starter that proactively seeks opportunities where Marketing can uniquely support the growth of the business.
What Else You Need to Know
- This role is located out of our South San Francisco, HQ. We are willing to relocate for the right candidate!
- The starting cash range for this role is $170,000 - $200,000. Please note that this is a target, starting cash range for a candidate who meets the minimum qualifications for this role. The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may also include: equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental and vision insurance; paid time off; and more.
