Key Responsibilities :
- Strategy & Planning
- Own Aircall’s first and third party global events strategy and calendar, aligning activities with company OKRs, brand goals, and ecosystem priorities.
- Build and manage the overarching Global Event Playbook — defining the framework and standards for design, messaging, ROI measurement, and enablement for global first/third party and partner ecosystem events.
- Partner closely with Regional Marketing, Partner Marketing, and Brand teams to ensure partner and customer storytelling are seamlessly woven into the narratives of flagship events.
- Forecast event performance, pipeline impact, and budget allocation across first-, third-, and partner-led initiatives.
- Collaborate with Marketing Operations to ensure consistent data tracking, streamlined follow-up processes, and reporting infrastructure.
- Event Execution
- Lead the planning and full-cycle execution of all large-scale global (first, and third party) events (approx 4 per year)
- Build and deliver a quarterly first-party virtual event playbook (“webinar-in-a-box”), executing the global version and enabling Regional Marketing Managers to localise and replicate it regionally.
- Drive cross-functional alignment with Sales, Customer Success, and Partnerships to define engagement goals and activation strategies for global events.
- Oversee all logistics, creative production, vendor relationships, and communications for global activations.
- Support operational delivery for partner-facing events (e.g. quarterly partner live trainings), collaborating with Partner Marketing on setup, tech platforms, and comms.
- Work cross-functionally with Content and Brand to ensure a rolling catalogue of global event formats is available and regularly updated, enabling regional marketers to deliver high-quality, localised activations from a centralised library of materials.
- Reporting, Enablement & Communications
- Lead post event analysis and reporting for global activations, tracking event ROI, pipeline influence, and partner engagement and ensuring results and learnings are shared with stakeholders.
- Deliver post mortem Performance Reports for Global Events, sharing insights, learnings,and recommendations for continuous improvement.
- Create and distribute enablement materials — playbooks, guides, and templates — to standardise event delivery globally.
- Partner with Product Marketing, Brand, and Sales Enablement to ensure event content aligns with commercial priorities.
Qualifications
- 5+ years’ experience in event or field marketing, ideally within B2B SaaS or technology.
- Proven track record managing large-scale global events across multiple regions.
- Excellent project management and organisational skills, with the ability to balance strategic thinking and hands-on delivery.
- Strong stakeholder management and collaboration skills, with experience working cross-functionally in a global environment.
- Analytical mindset — confident in building reporting dashboards and interpreting ROI metrics.
- Experience working with partner ecosystems (e.g. HubSpot, Salesforce, Zendesk, Monday.com) a plus.
- Proficiency in tools such as HubSpot, Salesforce, Monday, Goldcast, Looker, etc.
- Comfortable working across time zones and travelling up to 20% during key event periods.
