Responsibilities:
- Drive user growth across direct and partner channels to hit user growth and AUM targets
- Build and execute full-funnel growth strategy across brand, performance, and lifecycle
- Own messaging and creative development for usvc.com and external campaigns
- Launch and optimize paid acquisition across search, social, display, and emerging platforms
- Develop and scale referral and influencer programs to drive high-intent traffic
- Manage PR, podcast, and earned media efforts to drive top-of-funnel awareness
- Lead experimentation for on-site conversion; collaborate closely with Product on user journey
- Manage and mentor the Distribution team responsible for partner channels
What we're looking for
- 8+ years of experience in growth marketing, with leadership in a high-compliance fintech environment
- Proven track record scaling consumer brands and delivering measurable growth
- Deep familiarity with SEC compliance for performance marketing
- Ownership mindset: you see yourself as accountable for results, not just inputs
- Excellent judgment: you know where the lines are, when to escalate, and how to protect the company while shipping fast
- Comfortable working from 0 – this is not an incremental role
- Exceptional communication skills; you know how to tell a story, not just run an ad
- Leadership experience: you’ve built or managed high-performing marketing teams
