About Anthropic
- Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
- Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
- The Creative Studio is Anthropic’s in-house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.
About the role
- We're looking for a Copy and Content Lead to own the creative narrative for Claude product launches. You'll shape narratives that connect brand storytelling with product capabilities and differentiation, partnering closely with product and brand marketing teams.
- This isn't a pure writing role. You should come from a copy background but think like a creative director: someone who can develop the core creative concept for a launch and work closely with design to bring it to life.
- You'll need genuine technical fluency with AI. Not surface-level familiarity, but the kind of depth that lets you move product storytelling beyond features and into ideas that actually resonate. The best launch creative comes from someone who understands the product well enough to find the story most compelling for our brand.
Responsibilities
- Own the creative narrative for product launches end to end, from messaging strategy and core concept, through final execution across channels and formats.
- Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
- Develop core creative concepts for launches, working closely with design to bring them to life across formats.
- Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.
You may be a good fit if you
- Have deep experience leading creative for product launches, from concept through execution.
- Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
- Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
- Have experience writing and directing videos and multi-format launch content.
- Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
- Thrive in a fast-moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread.
- The annual compensation range for this role is listed below.
- For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
How we're different
- We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
- The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
