Duties and Responsibilities
- Campaign Strategy and Design: Act as a strategic yet hands-on manager responsible for designing the overarching approach for campaigns tied to strategic objectives. Define objectives, target audiences, messaging, and channels, then bring campaigns to life through execution.
- End-to-End Execution: Define high-value audience segments based on Ideal Customer Profile (ICP) data. Conceptualize, build, launch, and measure integrated marketing campaigns tailored to these segments to move prospects from awareness to closed-won.
- Content Strategy & Creation: Define long-form and short-form content needs to support campaign narratives. Write and evaluate content to ensure it maps effectively to the buyer's journey and is crafted specifically for direct response.
- Creative Innovation: Utilize a "break-away mindset" to develop concepts that differentiate the brand from competitors, using unique messaging and tactics to disrupt standard industry tropes.
- Data-Driven Optimization: Use analytics to drive strategy, utilizing CRM and marketing automation and intent data to identify audience segments and optimize campaign flows for maximum conversion.
Knowledge, Skills, and Abilities
- Strategic & Creative Mindset: The ability to think outside the box to disrupt standard marketing approaches while maintaining strategic alignment with business goals.
- Analytical Acumen: Advanced-level ability to analyze full funnel data and conversion rates to diagnose bottlenecks and drive strategy.
- Cross-Functional Leadership: Strong interpersonal skills to lead diverse teams without direct authority.
- Tech Stack Fluency: Proficiency with Marketing Automation Platforms (e.g., HubSpot, Marketo) and CRMs (Salesforce).
- AI Proficiency: Ability to leverage Generative AI tools to accelerate content production, brainstorm "break-away" creative concepts, and personalize messaging strategies, analysis, and automation at scale.
Required Education and Experience
- 6+ years of experience in demand generation or integrated campaign management.
- Demonstrable history of meeting or exceeding pipeline and revenue quotas.
- Experience managing multi-channel campaigns that successfully align Sales and Marketing teams.
- Experience navigating Salesforce and Hubspot or Marketo.
- Travel 20%
Preferred Education and Experience
- · Intent platform (Demandbase, Bombora, 6Sense) proficiency.
