Scope of Responsibilities
- Develop and execute a comprehensive social media strategy and campaigns across LinkedIn and X to drive awareness of Govini's brand, products, and executives and ultimately, drive growth in audience engagement, lead generation, and revenue
- Create and publish high-quality content tailored to each platform, maintaining a consistent editorial calendar while also capitalizing on real-time opportunities
- Own the Govini blog, creating content and coordinating with other thought leaders in the company to contribute unique pieces of content
- Constantly monitor defense, national security, and technology conversations to identify opportunities for Govini to contribute meaningfully to emerging discussions
- Transform complex Defense Acquisition concepts, data insights, and product information into compelling short-form social media content (posts, videos, graphics)
- Build and cultivate engagement with key audiences in defense and technology across our platforms
- Collaborate with the Communications team to amplify earned media placements, thought leadership, and events on social media
- Execute and report on paid social campaigns to expand reach and awareness among key target audiences
- Track meaningful metrics to measure social media effectiveness and continuously optimize tactics
- Support executive social media presence by creating content for leadership and identifying topical opportunities to engage in conversation
- Stay ahead of platform changes, algorithm updates, and emerging social media trends to ensure Govini's approach remains cutting-edge and evolves over time.
Qualifications
- US Citizenship is required
- 5+ years of experience managing social media channels for high-growth, entrepreneurial B2B or B2G technology companies
- Proven track record of growing engagement and audience size through consistent, strategic content creation
- Ability to execute both tactical and strategic, as well as analytical and creative work
- Demonstrated ability to create high-volume content while maintaining quality and strategic alignment
- Experience translating complex technical or industry-specific concepts into engaging digital content
- Impeccable copywriting skills
- Experience with enterprise social media management and analytics tools, and basic visual design skills for independently creating social media graphics
- Exceptional time management skills to balance the planned content calendar with real-time opportunities
- Ability to work collaboratively across teams while also serving as the owner of the social media function
- Interest and/or understanding of the US National Security & Defense domain
- Experience with basic video creation and editing for social media platforms
- Familiarity with the defense industry media landscape
- Experience with marketing automation platforms and CRM integration for lead generation and metrics tracking
