What You’ll Do
- Drive the global social media strategy across all platforms(e.g., Instagram, TikTok, Facebook, X, YouTube, etc.)
- Identify new platform opportunities, emerging trends, and cultural moments that align with YouVersion’s voice and mission.
- Oversee the creation and curation of high-quality, on-brand content tailored to each platform and audience that point people back to God’s Word.
- Ensure consistent messaging that reflects YouVersion’s mission and values while allowing for localized storytelling and cultural resonance.
- Maintain a consistent and agile presence across platforms, with the ability to pivot in real time.
- Track, analyze, and report on key performance metrics across platforms—including engagement, reach, and growth.
- Translate social media data into actionable insights that demonstrate ministry impact and inform future strategies.
- Share learnings across global teams to continuously improve our collective reach and effectiveness.
- Work closely with YouVersion Global Hubs to support the development and direction of localized social media strategies.
- Provide ongoing coaching, collaboration, and guidance to regional social media leads to ensure alignment with global goals.
- Foster a strong sense of unity, shared learning, and mutual support across the global social team.
- Lead and develop the YouVersion social media team to support team initiatives and goals.
- Set clear goals, KPIs, and workflows to keep the team aligned, efficient, and energized.
- Empower the team to respond quickly to emerging opportunities with creativity and clarity.
Skills Needed to Succeed
- Excellent verbal, written, and interpersonal communication skills to foster relationships with the ability to lead through influence and collaboration.
- Ability to self-motivate, make independent decisions, and solve problems.
- Maintain flexibility and initiate the creation of new processes and project strategies.
- Strong leadership skills and understanding of developing and guiding others.
- Deep understanding of platform-specific best practices, content trends, and analytics tools.
- Strong creative instincts and ability to align brand voice with cultural relevance.
- High School Diploma or GED.
- 7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership role.
- Proven success in leading social teams and developing strategies across multiple platforms.
- Experience working across international teams or managing global social media efforts is highly preferred.
