Marketing manager FR & Benelux (Culture & social)
Paris, FranceFull-TimeManagerCustomer Acquisition
In this role, you will:
- Partner closely with the Senior Marketing Manager France & Benelux to shape and execute bold marketing strategies and integrated go-to-market plans for the French market.
- Take the lead on Social Media as a central part of the role: fuel creator- and community-first content ideas, build reactive moments around trends and cultural conversations, and coordinate closely with our social media agency to deliver best-in-class, platform-native content.
- Lead and support the activation of 360° brand campaigns that push Tinder’s narrative forward and resonate deeply with our audience.
- Work cross-functionally with PR, Media, Legal, and agency teams to strengthen creative ideas and deliver campaigns that feel culturally relevant and truly holistic.
- Collaborate with Consumer Insights and Analytics teams to set campaign goals, analyze performance, and translate learnings into actionable next steps.
- Bring fresh thinking to life through innovative, high-impact ideas — from social-first concepts to experiential activations and guerilla moments.
- Support the operational roll-out of local events and brand experiences (from ideation to logistics to on-the-ground execution).
- Build and nurture brand partnerships with the Business Development team to amplify Tinder’s presence across culture, lifestyle, and entertainment.
- Stay plugged into Gen Z culture — from emerging creators to memes, drops, and cultural movements — and infuse those insights into every project.
- Conduct ongoing competitive analysis and category monitoring to identify opportunities for differentiation and innovation.
- Keep projects on track by managing timelines, budgets, workflows, and priorities across multiple stakeholders.
- Track cultural and market trends both inside and outside the dating space to continuously evolve how Tinder shows up in France.
- Report directly to the Senior Marketing Manager France & Benelux.
You’ll need :
- A degree in Marketing, Communications, Business, Cultural Studies or a related field — but we’re equally open to unconventional paths if you bring the vision and the hustle.
- Min. 4 years of experience in marketing, brand management or campaign management
- A strong social-media culture — you understand platforms natively, from TikTok trends to community moods, and you know how brands should (and shouldn’t) show up there.
- Hands-on experience with influencer marketing — from identifying the right profiles to collaborating with creators/ agencies in a way that feels authentic to our audience.
- A deep understanding of youth and pop culture, especially the 18–25 scene in France — what they care about, what they ignore, and what actually resonates with them.
- A creative instinct that never really switches off — you’re constantly pitching ideas, spotting cultural signals, and pushing concepts further.
- A proactive, “try it and see” mindset — you don’t wait to be asked; you propose, you test, you iterate.
- Strong storytelling skills, with an eye for what makes a campaign memorable, socially relevant, and fun.
- Solid project-management skills — comfortable juggling multiple workstreams, stakeholders, agencies, timelines, and creative assets.
- A natural curiosity for human behavior, relationships and connection — the kind of person who genuinely enjoys understanding how people meet, vibe, flirt, and build community.
- Comfort collaborating with cross-functional teams (creative, product, PR, influencers, agencies…).
Nice to have:
- Experience with lifestyle brands, entertainment, youth culture, or community-driven campaigns.
- Proven track record leading 360° full-funnel campaigns—from strategy and insight to integrated execution across paid, owned, earned, and experiential—delivering measurable impact.
- Experience scaling social and community growth for a brand in an integrated way.
- Experience in a tech scale-up / high-growth environment, comfortable with fast iteration, ambiguity, and scaling programs across markets.
As part of our team, you’ll enjoy:
- The hustle of a startup with the impact of a global business
- Tremendous opportunity to solve some of the industry’s most exciting problems
- Working with an extraordinary team of smart, creative, fun and highly motivated people
- Competitive compensation
- Truly multicultural team across multiple time zones
