Responsibilities
- Drive Strategic Go-to-Market Execution: Develop and execute comprehensive go-to-market plans for new features, ensuring alignment with overall product and company objectives.
- Strategic Marketing Alignment: Clearly define marketing needs and coordinate across the organization to execute against those needs.
- Optimize Feature Success Beyond Launch: Partner with design, product, and marketing teams to test, measure, and refine strategies for key audiences beyond the initial launch.
- Craft Cohesive Consumer Narratives: Identify larger stories and connect multiple feature launches for a clear, compelling market position.
- Develop Insight-Driven Creative Briefs: Craft clear and thoughtful strategic and channel briefs that lead to effective and best-in-class messaging and creative that is consistent across marketing and product surfaces.
- Be a Key Partner to the Product Team: Share actionable insights and learnings to shape future product development and marketing strategies.
- Cross-Functional Team Player: Work closely with designers, product managers, and other cross-functional leads during feature scoping and go-to-market planning to ensure we are testing, measuring, and optimizing upon and beyond feature launch for key audiences.
What We're Looking For:
- 4+ years of product marketing experience with a proven track record of successfully driving go-to-market launches.
- Project Management: Experience and success in partnering with cross-functional teams to bring products and features to market.
- Demonstrated ability to create detailed and actionable Product Marketing Briefs.
- Strong interpersonal skills and communication capabilities with the ability to work across both highly technical and highly creative teams.
- A highly self-motivated action-oriented operator. No task is too small.
- Familiarity with both acquisition and engagement data; ability to take data and turn into insights to inform future plans.
- Experience supporting consumer technology, marketplace platforms or subscription based products strongly preferred.
