Content Planning & Performance:
- Define and own content plans in partnership with Product Marketing (vertical narratives), Demand Generation (pipeline-driving campaigns), Communications (PR/thought leadership), and Regional Marketing (market-specific needs)
- Build and maintain an integrated content calendar that aligns production with product launches, campaigns, events, and GTM priorities across regions and segments
- Identify content gaps and opportunities based on buyer insights, competitive intelligence, and performance data—ensuring content supports the full buyer journey
- Track content performance and continuously optimize the content mix based on engagement metrics and business outcomes
Content Creation & Production:
- Write high-quality B2B content including blog posts, whitepapers, case studies, website copy, thought leadership articles, sales enablement materials, and executive messaging—translating complex technical concepts into clear narratives for diverse audiences
- Lead the development of new content series (written and video) designed to build thought leadership and drive pipeline—owning ideation, scripting, production coordination, and distribution
- Oversee video content production, including scripting, coordinating with internal/external resources, and managing post-production workflows
Cross-Functional Collaboration & Project Management
- Operate as the central orchestrator of content production—managing workflows, tracking deliverables, resolving bottlenecks, and ensuring on-time delivery across multiple concurrent projects
- Partner with internal teams including design, web development, Product Marketing, Demand Generation, Communications, and Regional Marketing to produce market-facing assets and ensure strategic alignment
- Manage relationships with content and research agencies, freelance writers, videographers, and contractors—briefing, managing timelines, ensuring quality standards, and optimizing for cost-efficiency
GenAI-Powered Productivity
- Leverage GenAI tools (ChatGPT, Claude, Gemini, etc.) to accelerate content ideation, research, drafting, editing, and optimization
- Experiment with AI-powered workflows to improve speed, quality, and scalability—while maintaining editorial standards and brand voice
Role Requirements
- 5-7 years in content strategy, content marketing, or editorial roles in B2B fintech, payments, or adjacent industries
- Proven ability to write high-quality content for technical and executive audiences—including thought leadership, case studies, and sales enablement materials
- Strong project management skills with experience managing complex, multi-stakeholder content operations and coordinating across internal teams and external partners
- Experience developing and launching content series (written, video, or multimedia formats) that drive measurable engagement and business outcomes
- Demonstrated expertise using GenAI tools to enhance content creation and optimization workflows
- Understanding of B2B buyer journeys and content marketing funnels—able to connect content plans to pipeline and revenue outcomes
- Experience managing agencies, freelancers, and contractors—including briefing, quality control, and budget management
- Technical fluency: Comfortable translating complex fintech, payments, and infrastructure concepts into accessible content
- Strong editorial judgment and attention to detail—able to maintain high standards while moving quickly in fast-paced, high-growth environments
