Events: planning, execution, and follow-through
- Support the execution of B2B events across formats (industry conferences, hosted events, roundtables, webinars), ensuring high-quality delivery end-to-end
- Drive event readiness across timelines, stakeholders, vendors, logistics, registrations, collateral, and on-site support
- Maintain run-of-show plans, trackers, and action lists, ensuring nothing drops and follow-ups happen fast
- Coordinate cross-functional inputs (Sales, Product, Design, Comms) to ensure smooth delivery and strong stakeholder alignment
Lead qualification & pipeline support
- Manage event-generated leads with speed and accuracy (uploads, tagging, routing, follow-ups, data hygiene)
- Support website lead qualification workflows, ensuring leads are validated and prioritized before handover to Sales
- Partner with Sales Ops to maintain efficient lead processes and high-quality handovers that drive timely follow-up
Campaign execution & channel delivery
- Support execution of multi-channel B2B marketing campaigns (email, website, paid/organic support, partner initiatives)
- Coordinate campaign assets, timelines, approvals, and stakeholder updates across internal teams and external agencies
- Ensure deliverables are on-brand, on-time, and commercially aligned
Marketing reporting & performance tracking
- Support monthly and quarterly reporting across events, campaigns, and other initiatives
- Maintain reporting trackers and dashboards, ensuring consistency of definitions and data hygiene
- Consolidate inputs from stakeholders (Sales, Sales Ops, Web, Events) into clear updates, learnings, and next actions
- Track KPIs, lead quality, follow-up velocity, and pipeline contribution
Marketing operations management
- Support marketing execution including POs, vendor paperwork, invoice tracking, and budget trackers
- Maintain structured documentation (briefs, timelines, trackers) that keeps execution moving in a fast-paced environment
- Proactively identify blockers early and help drive resolution
Requirements:
- Minimum 3–5+ years of experience in B2B marketing execution, events, integrated campaigns, or marketing operations (fintech/tech preferred)
- Proven ability to run multiple workstreams in parallel with strong prioritization and delivery discipline
- Proactive self-starter who’s comfortable working in a high-velocity, sometimes ambiguous environment with shifting priorities
- Strong communication skills, able to coordinate across functions and keep execution on track
- Highly detail-oriented with a strong bias for action and follow-through
- Strong working knowledge of Excel/Google Sheets and PowerPoint/Slides
- Familiarity with CRM and reporting tools (e.g., Salesforce) is a strong advantage
- Comfort with learning and adopting new technology tools
What success looks like
- Events and programs delivered with high quality, speed, and operational excellence
- Leads captured and processed cleanly with clear handover and follow-through
- Marketing execution stays on track even when priorities shift or inputs are incomplete
- Stakeholders trust you to “run the engine” and move work forward
Profile fit (ideal traits)
- High energy, proactive, and genuinely enjoys getting things done
- Organized, sharp, and calm under pressure
- Comfortable chasing inputs, managing competing deadlines, and pushing work through
- Brings a “figure it out” mindset and thrives in fast-paced teams
