Performance Marketing Signals Analyst
Mexico CityFull-TimeMid-levelCustomer Acquisition
Responsibilities
- Manage set-up and maintenance of event tracking across marketing funnels, ensuring comprehensive coverage of key user interactions across the conversion journey
- Manage integration of events across multiple marketing platforms, with a focus on Meta, Google, and TikTok, across all PayJoy markets, adapting events to platform-specific constraints and/or regional requirements
- Conduct regular audits of tracking implementations to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools
- Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues
- Collaborate with Product and Engineering teams to help define technical requirements for marketing tracking, including event schemas, naming conventions, and data governance standards
- Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact tracking capabilities
Qualifications
- Bachelor’s degree in Communications, Audiovisual Arts, Marketing, Design, or a related field.
- 2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on tracking implementation
- Strong technical efficiency with analytics platforms (e.g., Google Analytics or similar) and tag management systems, especially Google Tag Manager (preferably both client-side and server-side)
- Experience implementing tracking across multiple marketing platforms (Meta, Google Ads, TikTok)
- Demonstrated ability to conduct data quality audits and implement systematic approaches to tracking validation
- Strong analytical and problem-solving skills with a very high attention to detail
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellnes perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
