Intro
- Deep understanding of the APAC business ecosystem and technology market.
- Strong knowledge of partner marketing programs, with a focus on increasing pipe generation and acceleration via sell-through motions (partner types include GSIs, regional SIs, ISV partners) in the APAC market.
- Proven ability to develop localized marketing programs that drive partner engagement and customer adoption.
- Excellent communication and collaboration skills, with the ability to build relationships across diverse cultural contexts and types of partners.
- Exceptional stakeholder management and interpersonal skills required. You must be able to manage various perspectives (both internally and externally) while staying focused on key business objectives.
- Detail-oriented and capable of managing multiple projects in a dynamic, fast-changing environment.
- Creative problem-solver with an ability to develop innovative marketing approaches for the APAC market.
- As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the APAC region.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
- Develop and implement marketing programs specifically tailored to the APAC ecosystem - including system integrators, resellers, and technology partners. Ensure these programs align with our overall GTM strategy for APAC.
- Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region.
- Collaborate with regional field marketing, product marketing, and ecosystem teams to develop localized go-to-market strategies.
- Develop partner-ready marketing collateral that resonates with the APAC market, including customized sales and marketing materials, localized case studies and success stories, and region-specific digital and content marketing assets.
- Manage market development funds (MDF) for APAC partners, including proposal management and performance tracking.
- Work closely with local marketing teams to leverage and adapt global marketing programs for the APAC context.
- Support partner readiness and certification programs tailored to the region's unique business landscape and various stages of partner maturity with Qualtrics.
- 7+ years of marketing experience, with a strong focus on the technology sector
- 5+ years of experience in partner marketing or partner ecosystem development
- Bachelor's degree in marketing, communications, or related field; MBA preferred
- Demonstrated success in developing and executing partner marketing programs in APAC.
- Experience with enterprise software and B2B marketing in technology industries is required.
- Ability to work effectively in a fast-paced, collaborative environment.
- Ability to thrive within ambiguity and adapt as needed.
- Proven track record of creating marketing strategies that drive partner performance and revenue growth.
- Ability to travel in the APAC region.
- We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
- Based in our Singapore office, join us in bringing humanity, connection, and empathy back to business, specifically within the vibrant and growing APAC market.
- Opportunity to play a key role in expanding Qualtrics' presence in the APAC market
- Work with a dynamic, global team that values innovation and strategic thinking
- Competitive compensation and professional development opportunities
- Chance to work with cutting-edge experience management technology
