Pricing Lead, Personal Loans

CA - San FranciscoFull-TimeLeadOther

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Who we are

  • Shape a brighter financial future with us.
  • Together with our members, we’re changing the way people think about and interact with personal finance.

SoFi is seeking a senior pricing leader to own and shape the end to end pricing strategy for our $30B+ Personal Loan portfolio, one of the fastest-growing businesses in fintech.

  • This role will report to the Head of Pricing & Profitability and will manage a team of data scientists with responsibility for personal loan pricing.
  • This role sits at the center of growth, profitability, risk, and capital strategy. You will define how pricing drives revenue expansion, customer acquisition, risk adjusted returns, and long term portfolio performance, while operating within regulatory and capital constraints.
  • This is a high visibility, high impact role with direct influence on SoFi’s revenue trajectory and competitive positioning.

Why This Role Is Unique

  • Own pricing strategy for one of the largest and fastest-growing digital lending portfolios in the industry.
  • Operate at the intersection of growth, risk, capital, and technology.
  • Direct visibility with executive leadership.
  • Opportunity to define the next generation of pricing roadmap, architecture and experimentation
  • What you’ll do:

Cross-Functional Leadership

  • Serve as the senior pricing voice in executive discussions, pricing committees, and product launches.
  • Influence Product, Risk, Marketing, Finance, and Engineering stakeholders on pricing decisions.
  • Navigate complex trade-offs between growth, compliance, operational feasibility, and capital impact.
  • Represent Pricing in major technology and platform initiatives.

Team Leadership & Organizational Impact

  • Lead and develop a team of data scientists and analysts.
  • Set high standards for analytical rigor, governance, and execution discipline.
  • Own prioritization and resource allocation decisions across pricing initiatives.
  • Coach and develop future pricing leaders within the organization.

Experience

  • 12+ years of experience in consumer lending, fintech, payments, or financial services.
  • 7+ years in pricing, strategy, analytics, or risk-related leadership roles.
  • 5+ years leading and developing high-performing teams.
  • Deep understanding of consumer credit risk, portfolio performance, and pricing levers.

Technical & Analytical Depth

  • M.B.A, B.S. or M.S. in Statistics, Economics, Engineering, Computer Science, Mathematics or a related quantitative field is required for this position;
  • Knowledge and understanding of statistical modeling methods used in price optimization.;
  • Experience and knowledge of data processing softwares and languages - examples include Python, PySpark, R, SQL, SAS
  • Experience working with large-scale portfolio data and building decision frameworks.
  • Knowledge of Tableau and other data visualization tools is preferred.
  • Strong understanding of revenue drivers, cost structures, and profitability metrics (ROA, WAC, CAC, etc.)

Leadership & Executive Presence

  • Proven ability to influence senior stakeholders and drive alignment in ambiguous environments.
  • Ability to translate complex analytics into clear business narratives and actionable proposals.
  • Experience operating in regulated environments with awareness of fair lending and compliance considerations.
  • Strong commercial judgment and a founder mindset toward ownership and impact.

Nice to have

  • Prior experience working in the digital lending space is preferred
  • Prior experience in pricing analytics and modeling is preferred.

Job Summary

CompanySoFi
LocationCA - San Francisco
TypeFull-Time
LevelLead
DomainOther
Pricing Lead, Personal Loans at SoFi (CA - San Francisco) | WorkWay