Product Builder (Sandbox)

CA - San FranciscoFull-TimeMid-levelOther

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Who we are

  • Shape a brighter financial future with us.
  • Together with our members, we’re changing the way people think about and interact with personal finance.

Who you are

  • You are as much a technical founder as you are a product manager; at your core you are a problem solver, partner, and AI-Native Builder. You move with a speed that defies traditional product lifecycles, collapsing the gap between idea and prototype.
  • You thrive in high-velocity, high-impact teams, showcasing an entrepreneurial mindset and adaptability born from startup or high-growth environments.
  • You are an exceptional product leader who’s built consumer products at scale; you deeply understand what makes experiences intuitive, ship products that people tell their friends about, and dive eagerly into everything from interaction design to retention strategy.
  • You are driven by impact that isn’t just tangible but meaningful. Helping everyday people build healthy money habits resonates with you; it’s something you believe in and can see yourself working with others to make real. You think helping a family get out of debt, buy their first home, or support their first child to college is a profound responsibility.
  • That tension between rapid progress and high-stakes responsibility excites you.

The role

  • We’re looking for something new for SoFi; the Product Builder.
  • In one sentence — we want you to do all it takes to turn ideas into validated opportunities that help SoFi build the next generation of financial products.

You will

  • Define, develop, and pitch strategic opportunities to get our member’s money right, working intently with our leadership team
  • Build functional prototypes and MVPs both inside and outside of SoFi’s codebase using AI-native workflows (Cursor, Replit, v0, etc.).
  • Act as an "Un-Invasive Innovator," partnering with core engineering and product teams to accelerate their roadmaps without creating organizational friction.
  • Partner with Legal, Compliance, Risk, and Infrastructure to evolve our stance toward AI product development within regulated businesses.
  • Evangelize the benefits of AI-driven product development, management, and adoption.
  • Contribute the knowledge, skills, and frameworks to drive AI-product development company-wide.
  • Help drive the development of and advocacy for the Sandbox program.

You have

  • Bachelor’s degree or higher in a relevant field.
  • 10+ years of experience as a Product Manager or Technical Founder, with a proven track record of driving 0-to-1 initiatives for high-scale consumer experiences.
  • A public or private portfolio of functional projects you have personally built or contributed to using AI tools.
  • Deep skills in using LLMs and AI coding tools (vibe-coding) for strategy definition, requirements gathering, and iterative development.
  • A strong understanding of software architecture, APIs, and data systems to ensure AI-assisted contributions are performant and secure.
  • Experience driving product at a highly-consumer driven company.

Nice to haves

  • Founded or grown a business or side hustle as a product thinker.
  • Been a first PM within a small-to-midsized startup.
  • Experience driving impact within a highly-regulated industry (Fintech, Healthtech, etc.).
  • Professional background in Design or Engineering.
  • Experience with Agentic AI architectures and RAG implementations.

Job Summary

CompanySoFi
LocationCA - San Francisco
TypeFull-Time
LevelMid-level
DomainOther
Product Builder (Sandbox) at SoFi (CA - San Francisco) | WorkWay