Senior Designer, Toys
New Zealand, AucklandFull-TimeSeniorDesign / Creative
Design & Execution:
- Develop and execute brand-aligned visuals for digital (social, eComm), video (showroom assets), and retail (shelf, POS)
- Lead asset production from concept to delivery—including planning and art directing photoshoots, animation, and motion content
- Translate brand and product narratives into engaging, cohesive visual campaigns across formats
- Create motion assets in After Effects and Premiere Pro—such as animated content , reels, and short-form brand videos
- Collaborate with in-house 3D/motion team to bring creative ideas to life
- Build brand guidelines, mood boards, and design templates that reflect each brand’s tone and strategy
- Work cross -functionally to deliver high-impact creative that supports global campaigns
Brand Development & Quality
- Refresh and evolve visual identities to stay trend-forward and category-relevant
- Apply insights from toy trends, packaging, and kids’ content culture into visual outputs
- Ensure creative output meets brand, quality, and colour standards across all formats
- Oversee production workflows and manage delivery of packaging and promotional materials
- Brief and guide external partners including illustrators, animators, and photographers
- Champion visual standards and brand integrity across teams
- Partner with marketing, product , and sales to align creative with business goals
- Participate in brainstorms to shape new brands, products, and campaign directions
SKILLS & EXPERIENCE
- 5–8+ years’ experience in a similar senior design role
- Tertiary qualification in Graphic Design or a related field
- Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign, Premiere Pro) and Figma
- Strong skills in layout, typography, colour theory, animation, and attention to detail
- Creative problem-solver with a fast, flexible workflow
- Proven ability to manage multiple projects to tight timelines
- Collaborative and self-directed, with excellent communication skills
- Experience using project management tools such as Hive, Airtable, or similar platforms
Added advantage if you have:
- Experience with 3D design tools such as Cinema 4D or Blender
- Illustration and storyboarding capabilities
- Familiarity with trends in toy branding and digital-first marketing
- Experience managing or briefing external creative teams or agencies
