Senior Marketing Executive DACH
Germany, FrankfurtFull-TimeSeniorCustomer Acquisition
Skills
Roles & Reponsibilities:
- Strategic Marketing with Retailers: Collaborate with retailer marketing teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.
- Brand Guardianship: Ensure all POS assets have marketing approval before launch.
- Distributor Support: Provide tools and align distributors with brand plans for effective execution.
- E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance.
- Media Opportunities Negotiation: Secure catalogue, window, online, and in-store placements.
- Customize marketing assets for retailers in collaboration with sales and the China team.
- License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact.
- Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers. Conduct store visits when needed.
- Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships.
- Trade Marketing: Maintain ZURU’s voice in trade press and support showroom/trade show setups.
- Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends.
- Bespoke Local Content support for vetting/ helping approve local influencers/ambassadors/seeding campaigns.
- Thought Leadership: Foster an entrepreneurial spirit with a proactive approach.
- Local marketing adhoc support when needed for wider business projects.
Skills & Experience:
- 3–5 years’ experience in consumer or brand marketing, ideally in Retail, Toy, Fashion, Consumer Products, or other fast-paced industries
- Passion for Toys, Collectibles, and relevant products preferred
- Bachelor's degree in marketing, Business, or related field preferred.
- Strong understanding of industry trends, pop culture, and the retail landscape in DACH
- Advanced knowledge of marketing techniques, including social media, digital, and influencer marketing
- Experience in Project Management, Trade Marketing, Retail Marketing, Local Marketing, and Digital Marketing.
- Strong analytical and problem-solving skills with ability to create actionable plans and present insights to cross-functional teams.
- Exceptional verbal and written communication, with high attention to detail.
- Proficiency in MS Office, Excel, G Suite; Figma experience a plus.
- Highly organized, efficient, and able to thrive under pressure and tight deadlines.
- Adaptable to shifting priorities and able to work effectively across teams, departments, and third parties.
- Willingness to work across time zones and travel as required.
- Excitement to contribute to a fun, dynamic, and winning culture!
- Languages: Fluent English and German required
