Roles & Responsibilities
- Strategic Marketing with Retailers: Collaborate with teams to promote growth, create effective displays, initiate global social training, and build marketing proof through BD emails.
- Brand Guardianship: Ensure all POS assets have marketing approval before launch.
- Distributor Support: Provide tools and align distributors with brand plans for effective execution.
- E-commerce Exposure: Keep toy listings accurate and detailed online; audit retailers and optimize online presence. Provide feedback on asset performance.
- Media Opportunities Negotiation: Secure catalogue, window, online, and in-store placements. Customize marketing assets for retailers in collaboration with sales and the China team.
- License Partnerships: Collaborate cost-effectively with license partners to enhance brand impact.
- Measure Success: Review strategies regularly, analyse trends, and provide insights to retailers. Conduct store visits when needed.
- Collaboration: Work closely with internal and external teams, partnering with sales to pursue new opportunities and deepen partnerships.
- Trade Marketing: Maintain ZURU’s voice in trade press and support showroom/trade show setups.
- Manage Local Marketing Budget: Strategically plan and manage the local marketing budget with a focus on adapting quickly to product sales trends.
- Bespoke Local Content Support: Vet and help approve local influencers/ambassadors/seeding campaigns.
- Thought Leadership: Foster an entrepreneurial spirit with a proactive approach.
- Local Marketing Adhoc Support: Support wider business projects when needed.
Skills & Experience
- Bachelor’s degree in related field preferred
- Exceptional verbal and written communication skills and excellent attention to detail
- 3-5 years of experience in consumer or brand marketing and 3-5 years of experience in a consumer products industry
- Trade marketing experience: Executing media in or with retailer
- Understanding of standard marketing techniques including social media, digital, and influencer marketing
- Knowledge of retail landscape in assigned region(s)
- Ability to take conclusions to problem solve and create a plan to reach the goal. Present actionable insights to cross-functional teams
- Strong verbal and written communication skills. Solid proficiency in MS Office, Excel, G Suite. Figma experience a plus
- Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapt to shifts in priorities
- Experience with digital marketing tactics, planning & reporting
- Ability to work effectively across different teams, departments, and third parties
- Experienced in Project Management
- Travel where applicable
- Language required: Spanish and English; Portuguese is highly regarded
