Content Strategy & Execution
- Define and own the global content strategy for key ZURU Toys brands across organic, owned, and paid channels.
- Drive audience growth through best-in-class content delivery that improves community engagement and sentiment.
- Oversee content planning across all channels, including content calendars, copywriting, and creative execution across all content formats.
- Drive regular reporting across all owned content efforts, with a clear test-and-learn agenda to support continuous content improvement.
- Lead the creative ideation of big-bet campaigns and brand activations, overseeing execution and global rollout.
- Provide strategic guidance and final approval on creative briefs, content concepts, and asset production.
- Set bi-annual content priorities aligned with brand planning and business objectives.
- Establish processes that keep ZURU Toys brands at the forefront of creative trends, platform innovation, and competitor activity while producing at scale.
- Ensure content calendars, storytelling, and platform strategies are aligned across global markets.
- Continuously identify efficient ways to improve the quality and quantity of content production, providing feedback to media partners and supporting the development of Netra.
- Brief and manage external agency partners as relevant, in close collaboration with the Creative and Brand Marketing teams, optimising production investment for best ROI.
- Partner with Brand Marketing to develop annual plans and ideate brand activations and campaigns that support business objectives and big bets.
- Work closely with Local Marketing teams to ensure accurate campaign implementation with appropriate localisation and cultural nuance.
Team Leadership & Development
- As a key leader, you will coach, mentor and develop team members to ensure high performance, creative excellence and operational efficiency, offering constructive feedback and opportunities for growth.
- Set clear expectations and empower team members through strong process, role clarity and creative inspiration.
- Oversee team workflow in line with wider business priorities.
SKILLS & EXPERIENCE
- 3-5 years experience in content marketing, brand, or social media management, ideally with exposure to global or fast-paced brands.
- Proven ability to plan and deliver content campaigns end-to-end, from strategy through to optimisation.
- Strong track record in social-first content, particularly TikTok and Instagram, with results in driving growth and engagement.
- Awareness of pop culture, social trends, and platform innovation, with the ability to turn them into relevant, brand-right content.
- Experience in building and managing social content calendars across multiple channels.
- Hands-on experience in content production (both scrappy and polished), with the ability to scale campaigns and adapt for local audiences.
- Excellent organisation and project management skills, balancing multiple priorities and deadlines.
- Experience mentoring or leading others, fostering collaboration and creativity within a team.
- Confident in using data and insights to test, report, and refine content strategies.
- Passionate about storytelling and brand building, with a commercial mindset and eye for creative detail.
- Excitement to contribute to our office culture! (this is based in Auckland, New Zealand)
