Head of Developer Marketing
US-RemoteFull-TimeLeadCustomer Acquisition
Key Responsibilities
- Strategy & Leadership: Define and execute the global developer marketing strategy to drive awareness, adoption, and advocacy among developers and AI/ML engineers. ensuring we speak with an authentic voice across channels and programs.
- Developer Programs: Lead developer acquisition programs, ensuring they deliver measurable developer engagement. Collaborate with Demand Gen on paid marketing for developers, including advertising campaigns targeting AI/ML developers, sponsorships, and experimental acquisition channels. Oversee developer events strategy, including conference sponsorships, speaking engagements, workshops, and creative activations showcasing use cases.
- Community Building: Establish and nurture a vibrant developer community through events, forums, hackathons, and online content. Own and develop key relationships with AI/ML developer communities and influencers (AI research labs, ML Twitter, GitHub AI community, etc.)
- Content & Enablement: Oversee the creation of technical content, tutorials, sample applications, and other resources that empower developers to succeed with our products.
- Collaboration: Work closely with Product, Engineering, Sales, and Marketing teams to align on messaging and ensure a cohesive go-to-market approach. Collaborate cross-functionally to ensure developer needs inform roadmap and messaging.
- Metrics & Optimization: Measure and analyze the impact of developer marketing initiatives, using data to refine tactics and improve engagement over time.
Qualifications
- 7+ years in developer marketing or a closely related field, ideally in a B2B tech or SaaS environment.
- Previous Developer Marketing position required.
- Strong understanding of developer communities, developer tools, and the AI/ML landscape.
- Experience as practitioner in the data and AI field; deep knowledge of databases, application development, and AI/ML.
- Excellent communication skills and the ability to translate technical concepts into compelling narratives.
- Leadership experience and a collaborative mindset to drive cross-functional initiatives.
- Ability to work with and manage agencies and contractors to deliver results.
