Director, Social Media
Los Angeles, CaliforniaFull-TimeDirectorOther
Social Strategy & Leadership:
- Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
- Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform-specific identities.
- Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.
Content & Creative Direction:
- Lead the creation of thumb-stopping, conversation-driving social content across all platforms.
- Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
- Oversee creator collaborations, influencer strategy, and social-first partnerships.
Analytics, Insights & Optimization:
- Build a rigorous analytics discipline across platforms
- Use data to guide content decisions, trend identification, resource allocation, and optimizations.
- Build and maintain reporting dashboards for leadership visibility.
Team Leadership & Management:
- Manage and mentor a team of Social Managers, Influencer Leads, and Community Leads, while developing scalable strategies to grow impact and reach.
- Foster a culture of creativity, experimentation, accountability, and continuous improvement.
Cross-Functional Collaboration:
- Serve as the primary social voice across the company, partnering with Brand, Media, Comms, Product Marketing, and Legal.
- Develop agile processes for real-time reactions, cultural moments, crisis management, and proactive storytelling.
What We’re Looking For:
- 8–10+ years of experience in social media strategy, content leadership, or digital marketing.
- Demonstrated success owning social strategies for challenger brands.
- Proven ability to revamp or rebuild social from the ground up — shaping voice, identity, content streams, and systems.
- Deep understanding of TikTok, IG, X, YouTube, and emerging platforms: algorithms, formats, best practices, and cultural nuance.
- Strong analytical mindset with experience using dashboards, social listening, insights tools, and performance modeling.
- Exceptional people leadership skills with experience managing and growing teams.
- A creative thinker obsessed with culture: memes, dating trends, internet humor, creators, moments, and storytelling.
As a full-time employee, you'll enjoy:
- Flexible Vacation, 10 annual Sick Days
- Time off to volunteer and charitable donations matching
- Comprehensive health, vision, and dental coverage
- 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
- 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
- Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
- Investment in your wellness: access to mental health support via Modern Health; paid concierge medical membership, pet insurance, ClassPass, Active&Fit Direct fitness membership subsidy, and commuter subsidy
- Free subscription to Tinder
