How You’ll Make an Impact:
- Lead the development of integrated data-backed media strategies across all channels (digital, social, traditional, and emerging platforms) to drive user acquisition, brand growth, and review across Match Group
- Build and present business case for new initiatives; including risk and opportunities
- Partner with brand, creative, insights and analytics teams to align media strategies with overall business goals, setting clear expectations for outcomes
- Use data-driven insights to guide media mix decisions, audience segmentation, and campaign optimization.
- Stay ahead of media trends, technologies, and platform updates to drive innovation and competitive advantage.
- Collaborate with cross-functional teams (brand, comms, product marketing, analytics) to ensure cohesive storytelling and channel alignment.
- Partner with shared media buying team and agencies to effectively communicate and implement campaigns
- Serve as the knowledge export for all media channels
We Could Be a Match If You Have:
- 5+ years in strategy, consulting, growth marketing, or media in a consumer tech or subscription-based company.
- Rich knowledge of the ever changing media landscape; domestic required, international preferred
- Exceptional analytical skills with the ability to show how media plans will impact business outcomes
- Strong collaboration and communication skills; comfortable presenting to senior stakeholders.
- Experience with performance marketing, brand media, and emerging digital platforms.
- Bachelors degree in Business, Economics, Marketing, or related field
