Director, Lifecycle Marketing Campaign Operations
Boston, MAFull-TimeDirectorCustomer Acquisition
RESPONSIBILITIES:
- Own end-to-end lifecycle campaign operations, ensuring high-quality, on-time delivery across email, push, in-app, and emerging channels
- Lead and scale the Campaign Operations team, setting clear standards for execution, QA, prioritization, and career development.
- Lead complex Martech solutioning for advanced use cases, driving best practices in automation, personalization, experimentation, and platform governance.
- Leverage AI and automation to improve operational efficiency, campaign quality, and speed-to-launch.
- Establish and evolve campaign governance (intake, calendars, SLAs, QA frameworks, documentation).
- Partner cross-functionally with Lifecycle Marketing, Growth, Data Science, Product, Engineering, and Creative to align goals and execution.
- Monitor and analyze campaign performance, translating insights into recommendations and operational improvements.
- Balance strategic thinking with hands-on operational leadership in a fast-paced, high-growth environment.
QUALIFICATIONS:
- 8+ years experience in Lifecycle Marketing, Marketing Operations, or Martech.
- 4+ years leading teams, including experience managing managers.
- Hands-on Iterable or similar ESP expertise required, with deep understanding of lifecycle campaign execution.
- Proven experience applying AI or advanced automation to marketing operations or campaign quality.
- Strong operational rigor with exceptional attention to detail and process discipline.
- Demonstrated ability to manage multiple complex initiatives simultaneously.
- Highly analytical, with the ability to use data to inform decisions and optimization.
- Builder mindset with comfort creating structure and clarity in ambiguous environments.
