Senior Business Analyst (Growth)
Boston, MAFull-TimeSeniorAnalyst
RESPONSIBILITIES:
- Data-Driven Growth Analysis: Develop and maintain analytics frameworks to measure how engagement strategies impact member acquisition, retention, and lifetime value.
- Strategic Partnership with Growth Product: Collaborate directly with the Growth Product team to analyze member behavior, derive actionable insights, and recommend strategies to optimize engagement and retention.
- Customer Journey Insights: Analyze member interactions throughout their lifecycle, identifying key touchpoints where engagement improvements can drive growth.
- Testing & Experimentation: Design and analyze experiments (e.g., A/B testing) to assess the efficacy of engagement-focused initiatives and inform product roadmap decisions.
- Data Integration: Ensure seamless integration of data from various systems to provide a unified and accurate view of member engagement metrics.
- Proactive Insights: Generate forward-looking recommendations to unlock new growth opportunities, presenting findings and actionable strategies to leadership and the Growth Product team.
- Reporting & Communication: Build intuitive dashboards and reports to track key engagement metrics, providing the Growth Product team with real-time insights to inform decision-making.
QUALIFICATIONS:
- 5+ years of experience in a deeply analytical role, preferably within a growth or product-focused environment
- Bachelor’s degree in Business, Statistics, Data Science, or a related field.
- Strong track record delivering value in an analytics organization - preferably in a direct-to-consumer or e-commerce environment.
- Have a creative approach to problem-solving - demonstrated ability to distill complex data into clear, actionable insights and effectively communicate them to stakeholders.
- Self-starting, fast-moving, and collaborative approach to problem-solving.
- Strong technical and analytical skills; SQL skills required, Python experience a plus.
- Strong oral and written communication skills.
- Excellent attention to detail with the ability to handle multiple tasks efficiently.
- Proficiency with data visualization tools.
