RESPONSIBILITIES:
- Lead creative development for collaborations and product initiatives in partnership with the Industrial Design, Brand & Marketing, and Apparel & Accessories teams.
- Develop and execute packaging design across categories including hardware, new products, and accessories.
- Translate creative concepts from ideation through final production, ensuring high-quality execution and alignment with the WHOOP visual identity.
- Build visual systems, mood boards, and design frameworks that communicate the WHOOP brand with clarity and intention.
- Manage multiple design projects simultaneously, providing direction to external vendors and agency partners as needed.
- Champion consistent and world-class visual storytelling across all design outputs.
QUALIFICATIONS:
- 8–10 years of professional design experience in packaging, art direction, and brand concept development (agency or in-house).
- Demonstrated expertise in visual design fundamentals including typography, layout, and composition.
- Experience working across disciplines such as graphic, digital, packaging, and experiential design.
- Proficiency in Adobe Creative Suite and Figma; experience with 3D or motion design is a plus.
- Strong communication and collaboration skills with the ability to influence cross-functional partners.
- Highly organized with excellent project and timeline management abilities.
- Bachelor’s degree in Graphic Design, Visual Communications, or a related field is preferred.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
