Senior Director, Growth Marketing
Boston, MAFull-TimeDirectorCustomer Acquisition
RESPONSIBILITIES:
- Own the WHOOP commercial growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition, monetization, and retention initiatives
- Own performance marketing spend across all channels, providing strategic leadership and direct management of the performance marketing team, and allocating investment across booking types and channels based on marginal ROI, forecast gaps, and strategic priorities.
- Serve as the primary partner to Finance on growth planning, ensuring tight alignment between targets, budgets, payback expectations, and operating cash flow
- Define and govern the WHOOP commercial go-to-market strategy, including promo calendar governance, incentive frameworks, and sequencing across acquisition, add-on, and renewal motions
- Establish clear measurement and incrementality frameworks for growth marketing investments, ensuring decisions are driven by signal, not attribution noise
- Partner closely with Product leaders across Acquisition, Monetization, and Retention to translate growth strategies into clear priorities and roadmaps, ensuring alignment between investment decisions and product execution
- Work in close coordination with Lifecycle Marketing (LCM) to ensure owned channels are leveraged effectively in service of booking priorities, while maintaining clear separation between strategy and execution
- Build executive-ready growth narratives and readouts, clearly communicating performance, risks, tradeoffs, and opportunities to executive/C-Suite leadership
- Act as the growth arbiter, making hard calls between competing opportunities (e.g., acquisition vs. expansion, short-term efficiency vs. long-term value) with speed, rigor, and conviction
- Design and lead a high-functioning Growth Marketing team, including performance marketing and commercial planning talent, establishing best-in-class operating rhythms, planning processes, and decision frameworks
- Champion a disciplined, experimentation-first growth culture that balances ambition with accountability and speed with rigor
QUALIFICATIONS:
- Substantial experience leading growth, performance marketing, commercial strategy, and/or revenue planning within high-scale consumer or subscription businesses
- Deep hands-on experience with performance marketing, including paid social, paid search, budget pacing, and incrementality measurement at meaningful spend levels
- Strong commercial and financial acumen, with a track record of owning forecasts, budgets, and growth targets in close partnership with Finance
- Proven ability to allocate capital across multiple growth levers and lifecycle stages, optimizing for long-term value rather than isolated channel metrics
- Demonstrated success operating as a strategic partner to Product and Marketing leaders, influencing roadmaps and GTM decisions without direct ownership of product execution
- Exceptional analytical and problem-solving skills, with comfort navigating ambiguity, imperfect data, and complex tradeoffs
- Strong organizational and communication skills, with the ability to align senior stakeholders, drive decisions, and maintain clarity in fast-moving environments
- Experience building and leading high-performing teams that operate with urgency, rigor, and accountability
- Deep belief in the WHOOP mission to unlock human performance and extend healthspan, with genuine excitement for building durable growth systems at scale
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
