RESPONSIBILITIES:
- Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs.
- Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
- Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels.
- Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
- Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities.
- Own WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
- Partner with Sales and Membership Services teams to align event strategies and local programming that support brand advocacy and customer retention.
- Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness.
- Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation.
- Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
- Support wholesale expansion and optimize channel performance in coordination with internal sales and trade marketing teams.
- Localize global brand campaigns and creative assets, ensuring cultural nuance and alignment with U.S. market dynamics.
- Activate sports and talent marketing strategies within the U.S., identifying opportunities for regional relevance and performance impact.
- Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the U.S. market.
QUALIFICATIONS:
- 7+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands.
- Deep understanding of the U.S. market with demonstrated cultural fluency and insight into consumer behavior.
- Proven experience across influencer marketing, media planning, and brand partnerships.
- Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions.
- Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence.
- Strong project leadership skills with the ability to operate independently and manage multiple priorities.
- Demonstrated passion for performance, wellness, and WHOOP’s mission.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
