RESPONSIBILITIES:
- Lead the development and execution of the WHOOP global communications strategy, ensuring alignment with brand and business priorities
- Manage all external communications efforts including PR, executive communications, international communications, media engagement, and crisis response
- Serve as a trusted counselor to our CEO and other top executives to shape executive visibility and thought leadership
- Build and nurture media relationships to drive high-impact, earned media coverage across global news outlets and health, trade, science, tech, business, lifestyle, and sports publications
- Oversee crisis communications planning and real-time response with clarity, confidence, and control
- Collaborate closely with marketing and product teams to ensure messaging consistency and brand alignment
- Mentor, grow, and lead a high-performing communications team with creativity, empathy, and strategic direction
- Partner with the People & Culture team to drive internal communications strategies that foster culture, connection, and employee alignment
- Represent WHOOP externally as needed, supporting our presence in events, industry conversations, and media opportunities
- Bring a global lens to all communications - understanding cultural nuance and ensuring resonance in international markets
QUALIFICATIONS:
- 10 - 15+ years of communications experience with a deep background in media relations, PR, executive comms, and internal storytelling
- Proven success managing communications for high-growth brands. We are open to communications professionals from many different spaces - healthcare, AI, enterprise, sports, fitness, and even public sector are all sectors that interest us
- Extensive experience leading crisis communications with sound judgment and effective execution
- Track record of securing high-quality earned media placements that shape enterprise narrative, public opinion, and connect the company to relevant discourse and drive awareness and brand credibility.
- Comfortable leveraging AI tools to boost productivity and quality.
- Excellent writing, editing, and storytelling skills with an editorial mindset
- Confident collaborator with a strong point of view and the ability to work cross-functionally and at all levels of the organization
- Global perspective with experience adapting messaging across diverse audiences and geographies
- Passion for using data and insights to inform communications strategy and measure impact.
- High intensity, high humility - approachable, humble, and inspiring
- Passion for the WHOOP mission and an eagerness to build a generational brand
