Roles & Responsibilities
- As a Senior Paid Media Planning Executive, you will work with some of our most existing, as well as new brands in Toys!
- Lead media planning for assigned brands within the ZURU Toys portfolio (subject to change based on business needs), ensuring strategies are insight-driven, effective, and aligned with brand objectives.
- Deeply understand your brands and their customers so that campaigns are rolled out effectively in multiple markets
- Manage relationships with Media Buying, Data, Global and Local teams to ensure alignment across campaigns and consistency in execution.
- You enjoy and adopt a test-and-learn mindset to explore new opportunities across platforms, audience frameworks, and content approaches that enhance overall media performance.
- Collaborate closely with tech partners to identify new capabilities and drive continuous improvement in campaign planning and measurement.
- Support the evolution of the reporting structure and cadence delivered at a global level
- Liaise and grow relationships with key stakeholders to develop and feed insights back into the business to enable ZURU Group to level up their approach to media and strategy
- Drive the agenda for a cohesive ZURU Toys Media and Marketing team flow for optimum collaboration both locally and internationally, leveraging partners to build the knowledge base of wider marketing teams
Skills & Experience
- You love to strategise and plan for amazing and fun brands1
- You have 3+ years’ experience in Digital Marketing or Media Planning
- Experience working with Google TikTok and Meta ads products is needed to help you succeed!
- Openness to listen, learn and adapt to always do better
- Comfortable sharing opinions in a productive manner
- Ability to multi-task, take initiative, priorities, stay organised, and manage time effectively
- You thrive in a fast-paced environment, display bias to action, you're able to move from an insight to execution as quickly as possible!
- Willingness to take responsibility and accountable for the work of the team, while growing your career!
- You enjoy an office culture, this role is based in Auckland, New Zealand
