The Opportunity
- Brand Leadership & Strategy:
- Own the evolution of the brand strategy in alignment with business priorities, ensuring strong market presence and competitive differentiation.
- Help define and ruthlessly uphold brand positioning, messaging, and creative direction across all channels.
- Act as both strategist and practitioner: research market trends, understand audience insights, craft compelling messaging, and guide storytelling.
- Lead high-profile brand initiatives, including rebrands, campaigns, partnerships and thought leadership programs.
- Establish and govern brand standards and messaging frameworks to ensure consistency across all internal and external touchpoints, while always being in the seat of “guardian of the brand.”
- Creative Execution & Campaigns:
- Oversee and guide the development of creative assets, copy, photography, and content that bring the brand to life.
- Partner with agency partners across creative, media, and PR to deliver impactful, brand-aligned campaigns.
- Partnering with the VP, eCommerce & Digital Marketing, support the creation of integrated campaigns that drive awareness, engagement, and emotional connection with target audiences.
- Stay ahead of market and technology trends, incorporating innovative approaches and AI tools to enhance the brand.
- Measurement & Optimization:
- Establish KPIs, dashboards, and reporting frameworks to measure brand growth, campaign effectiveness, and audience sentiment.
- Monitor, analyze, and optimize marketing initiatives to maximize impact and ROI.
- Use data and insights to continuously evolve strategy, creative, and messaging.
- Oversee and run market insights to ensure Huha’s customer is always deeply understood across the organization.
- Collaboration & Leadership:
- Partner with the CEO to understand and develop the brand vision and the future of Huha.
- Build, lead, and inspire a team of creatives and brand marketing experts, establishing the processes, standards and vision needed to scale a high-impact brand.
- Partner with eCommerce, Digital Marketing, Product, Customer Experience, and Sales teams to ensure brand strategy fuels growth and strengthens customer trust.
- Lead and mentor a support team (e.g., Brand Manager), providing guidance, feedback, and development opportunities.
- Build and nurture strong relationships with internal stakeholders, agencies, media, and external partners to amplify brand reach and influence.
- Manage budgets, agency relationships, and vendor contracts to deliver high-quality work efficiently.
What You Bring to the Table
- Deep experience in brand strategy, creative execution, and storytelling, with a history of growing impact and responsibility over time.
- Proven track record of leading high-profile brand initiatives and campaigns that deliver measurable business impact.
- Experience managing agencies, budgets, and cross-functional teams.
- Strong leadership skills, with experience mentoring direct reports.
- Excellent communication and collaboration skills, with the ability to inspire teams and stakeholders.
- Data-driven and results-oriented, comfortable using KPIs and analytics to measure and optimize brand impact.
- Bachelor’s degree in Marketing, Communications, or related field; MBA a plus.
- Experience in women’s lifestyle, fashion, or intimate apparel brands.
- Hands-on experience with photography, copywriting, and visual storytelling.
The Interview Process
- Virtual screen with Talent Advisor from Bloom
- Virtual interview with Alexa, Founder & CEO & Missy, VP eCommerce & Digital Marketing
- Take home assignment
- Final in-person interview with Alexa, Founder & CEO & Jona, COO
- Reference checks
- Offer
Location & Working Hours
- This is a hybrid role based in Vancouver, Canada, and will require travel to our office.
- At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area.
Total Rewards
- Annual salary ranges from $160,000 - $200,000 CAD
- 20 days of vacation
- Comprehensive Extended Health & Wellness Benefits, including dental, prescription drugs, travel insurance, virtual healthcare, AD&D, and access to confidential EFAP support
- A ‘welcome to Huha’ product package (all our best sellers!!), plus complimentary products for every new style and limited colours we launch
- Enjoy an extra staff discount on any additional purchases, plus a Friends and Family Discount for you to share
