Overview
- You will be responsible for designing and producing all visual assets related to Pennylane's Product Marketing initiatives. You'll work hand-in-hand with Product Marketing, Brand Design, and Content to create cohesive, high-performing visuals aligned with our brand system, supporting awareness and acquisition.
Responsibilities
- Produce assets for:
- -GTM Campaigns: product visuals, product presentations
- -CRM & Lifecycle: newsletter visuals, emails, in-app banners
- -Web: hero/section visuals for landing pages, blog visuals
- -Events & sales enablement: product demo slides, promotional print materials
- -Rapidly adapt concepts that work seamlessly across multiple formats (website, paid social, SEO, mobile/desktop).
- -Maintain visual consistency with brand guidelines (typography, grids, colors, iconography, illustration style) to create a clear connection between the product, the brand, and consumers.
- -Raise the bar on quality: propose testable creative variations, iterate based on data (CTR, CVR, scroll depth).
- -Manage a multi-project production pipeline with tight deadlines (prioritization, naming, versioning, clean handoff).
- -Collaborate with cross-functional teams, freelancers as needed; give and receive structured feedback.
- -Contribute to marketing design system documentation (Figma libraries, templates, visual components).
Profile
- -3 to 5 years of experience in Visual/Marketing Design in a B2B/B2C tech, agency, or scale-up context.
- -Strong expertise on Figma, Adobe Suite (After Effects, Premiere Pro)
- -Performance-driven creativity: you know how to transform a marketing brief into testable visual solutions.
- -Fast and polished execution, attention to detail (pixel-perfect), autonomy, rigor.
- -Comfortable with written English (cross-team collaboration, copy QA if needed), German is a plus.
Nice-to-have
- -Knowledge of Lotties or Jitter for marketing micro-animations in addition to motion
- -Familiarity with growth practices (creative A/B testing, UTMs, audience variations)
- -Product sensibility (understanding features and benefits to better communicate them visually)
