Senior Brand Media Lead, Programmatic

Boston, MAFull-TimeLeadOther

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RESPONSIBILITIES:

  • Plan and execute programmatic brand media campaigns across key global markets
  • Manage DSP media strategy and day-to-day media buying to drive efficient reach and brand awareness
  • Partner with global marketing leads to develop market-level media plans
  • Monitor performance and optimize campaigns to improve campaign efficiency and impact
  • Collaborate closely with Marketing Analytics, Creative, Performance Media, and Consumer Insights
  • Contribute to media reporting and analysis, helping connect media performance to brand health metrics
  • Drive test and learn agenda to continuously improve programmatic effectiveness

QUALIFICATIONS:

  • 5–7 years of experience in programmatic media buying, ideally with brand-focused KPIs
  • Hands-on experience working in DSP platforms
  • Experience with campaign planning, execution, and optimization
  • Strong analytical skills and comfort working with performance and brand metrics
  • Collaborative mindset and ability to work cross-functionally
  • Experience supporting global or multi-market media programs

Job Summary

CompanyWhoop
LocationBoston, MA
TypeFull-Time
LevelLead
DomainOther