RESPONSIBILITIES:
- Own the execution of WHOOP Live biometric broadcast experiences across global events, livestreams, and digital platforms.
- Identify, develop, negotiate and manage new broadcast integrations, partnerships, and growth opportunities that elevate WHOOP Live within the broader WHOOP marketing strategy alongside the Brand Media and Sports & Talent Marketing teams.
- Serve as the primary point of contact for key technical partners and third-party agencies, ensuring alignment across creative, technical, and operational execution.
- Manage on-air integrations, commentator onboarding and seeding, production crews, and technology vendors to ensure seamless, high-quality execution.
- Collaborate with broadcast production partners to shape and deliver compelling data narratives that support the WHOOP Live analytics strategy, connecting biometric insights to audience storytelling.
- Oversee creative ideation and production of live graphics, storytelling, and real-time data visualization strategies for broadcast, production, and social channels.
- Serve as the primary liaison between marketing, hardware, and software teams to align WHOOP Live product strategy with company-wide brand and product objectives.
- Partner with the Sports & Talent (S+T) team on athlete onboarding, data integrations, and WHOOP Live storytelling opportunities.
- Ensure compliance with WHOOP marketing systems and processes (e.g., monday.com, Trello) to maintain consistent project management standards and visibility.
- Work closely with the Analytics team to critically analyze and report on the performance impact of WHOOP Live, providing insights to optimize future initiatives.
QUALIFICATIONS:
- 6–8+ years of experience in live broadcast production, experiential marketing, sports media, or related fields, with increasing ownership over complex, multi-stakeholder projects.
- Proven experience leading live or real-time broadcast productions across global events, livestreams, or digital platforms, ideally within sports, entertainment, or performance-driven environments.
- Strong track record of developing and managing broadcast integrations, partnerships, and vendor relationships, including contract negotiation and long-term growth opportunities.
- Deep understanding of live production workflows, on-air integrations, graphics packages, data visualization, and real-time storytelling for broadcast and social platforms.
- Experience working cross-functionally with marketing, creative, product, engineering, analytics, and external partners to deliver cohesive, high-quality live experiences.
- Demonstrated ability to translate complex data or technical concepts into compelling, audience-friendly narratives that enhance storytelling and engagement.
- Hands-on experience managing production crews, technical vendors, agencies, commentators, and on-air talent in fast-paced, high-pressure live environments.
- Strong strategic mindset paired with operational excellence — comfortable setting vision and direction while also owning execution down to the details.
- Exceptional communication, organization, and stakeholder management skills, with the ability to serve as a central point of coordination across internal teams and external partners.
- Experience analyzing performance metrics and leveraging insights to inform iteration, optimization, and future programming decisions.
- High level of comfort with project management tools and workflows (e.g., monday.com, Trello, or similar systems).
- Passion for sports, human performance, and technology, with a strong point of view on how data can elevate live storytelling.
- Willingness and ability to travel 25–50% of the time to support global WHOOP Live events. Anticipated events could include: 7-10 PGA TOUR Events, 5-7 mountain bike events, and 3-5 TBD Others
